Aiden by Best Western Branded Supplies & Logo Products
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✓ BWH Hotels Authorized Supplier
Aiden by Best Western Branded Supplies, Uniforms & Logo Products
Western Hotel Supply is the authorized source for on-brand merchandise at Aiden by Best Western boutique properties. Every product — from staff uniforms to in-room signage — is produced to BWH Hotels brand specifications and ships directly to your location.
Call 800-645-3856 | customerservice@westernhotelsupply.com
Getting started
How to order Aiden by Best Western branded supplies
First-time users can be up and ordering in minutes. Here's how the process works:
1 Access your brand store
Click the "Access the Aiden Store" button on this page. You'll be taken to your personalized Aiden by Best Western branded supplies store on westernconnect.com.
Access the Aiden Store →
2 Create your account
First-time users will need to register. Returning users can log straight in. If you manage multiple properties, contact us to set up a multi-property account.
3 Browse, order, and ship direct
Browse the full catalog of franchise-approved products, place your order, and everything ships directly to your property. Need help? Call 800-645-3856 Monday–Thursday 8am–5pm CST or Friday 8am–4pm CST.
Looking for a different brand?
We serve every Best Western family property
Select your BWH Hotels brand below to go directly to your personalized store.
Best Western Best Western Plus Best Western Premier GLO Best Western Vīb by Best Western Aiden by Best Western ✓ Executive Residency SureStay Hotels SureStay Plus
What's in the store
Aiden by Best Western branded products available for your property
Every product is produced to BWH Hotels brand specifications for Aiden boutique properties and meets the standards required to pass property audits. All orders ship directly to your location.
BWH Hotels programs
Guest satisfaction
Because We Care Items
The Because We Care program reinforces Aiden's commitment to guest satisfaction. Stock your boutique property with the branded items that deliver on the experience your guests expect.
Shop Because We Care items →Loyalty program
Best Western Rewards Products
Branded collateral and materials supporting the BWH Hotels loyalty program. Keep your front desk stocked so your team can enroll and engage guests at every check-in.
Shop Rewards products →Product categories
Aiden by Best Western front desk items
Branded supplies that keep your front desk organized and on-brand. Includes magnetic hotel key cards, RFID key cards, key fobs, key sleeves, and key card folders — all with Aiden by Best Western branding.
- Magnetic hotel key cards
- RFID key cards & key fobs
- Key card holders & sleeves
- Key card folders & envelopes
- Branded pens & desk accessories
- Guest folios & check-in materials
Aiden by Best Western in-room items
Branded guest-facing products for every room that reinforce the Aiden identity throughout the stay. Categories include waste baskets, ice buckets & trays, room essentials, guest information materials, and faceplates.
- Waste baskets, ice buckets & trays
- Room essentials & accessories
- Guest directories & channel guides
- In-room faceplates
- Do not disturb signs & door hangers
- Notepads, pens & stationery
Aiden by Best Western name tags
On-brand staff name tags meeting BWH Hotels guidelines for Aiden properties. We carry the Imprint Plus name tag system — including starter kits and replacement components — plus personalized plastic name tags.
- Reusable metal name tags
- Imprint Plus name tag kits
- Starter kits & replacement components
- Personalized plastic name tags
- Magnetic-back & pin-back options
Aiden by Best Western flags
Official Aiden by Best Western flags for exterior property display, meeting brand specifications for size, materials, and branding.
- Exterior pole flags
- Feather & banner flags
- Windless flags
- Indoor display flags
Aiden by Best Western promotional products
Branded merchandise for guest touchpoints, loyalty program moments, and boutique property marketing. Print advertising materials are also available through the store.
- Branded tote bags & drinkware
- Keychains & travel accessories
- Amenity kits
- Branded apparel for guests
- Print advertising materials
Aiden by Best Western signage & vehicle graphics
Interior and exterior signage keeping your Aiden property on-brand throughout, plus vehicle graphics that extend your brand visibility off-property. Includes ADA-compliant signs.
- Table tents & pedestal signs
- ADA signs
- Wayfinding & directional signs
- Stationery & notepads
- Vehicle decals & window graphics
- Vehicle wraps
New property or rebranding?
Opening a new Aiden by Best Western property or switching flags?
If you're opening a new Aiden property or rebranding from another flag, we can help you get everything you need in a single order — front desk supplies, in-room items, signage, and more.
Our team works with new property openings regularly and can help you identify exactly what you need to be brand-compliant on day one.
Why order from an authorized Aiden by Best Western supplier?
Not all vendors selling Aiden-style supplies are franchise-approved. Ordering from an unauthorized supplier risks brand standard violations, failed property audits, and merchandise that doesn't meet BWH Hotels specifications.
✓ Western Hotel Supply is a BWH Hotels authorized vendor — every product meets brand compliance requirements and will pass property audits.
Frequently asked questions
Do I need to use an approved vendor for Aiden by Best Western branded supplies?
Yes. BWH Hotels brand standards require that uniforms, logo products, and branded merchandise come from approved suppliers. Western Hotel Supply is an authorized vendor for Aiden by Best Western properties, ensuring every item meets brand compliance requirements and will pass property audits.
What Aiden by Best Western branded products does Western Hotel Supply carry?
We carry flags, front desk items (including key cards, key card holders, key fobs, and key sleeves), in-room items (including waste baskets, ice buckets, guest directories, and channel guides), name tags, promotional products, and signage and vehicle graphics — all produced to BWH Hotels brand specifications for Aiden properties.
Does Aiden by Best Western share a store with other BWH Hotels brands?
Yes. Aiden by Best Western shares a branded supplies store with Best Western Premier, GLO Best Western, Vīb by Best Western, and Executive Residency by Best Western. All these brands are part of the BWH Hotels Premier family and are served through the same authorized store on westernconnect.com.
Can I order Aiden supplies for multiple properties from one account?
Yes. Multi-property managers can set up a single account to order and track across all locations. Contact us at 800-645-3856 or customerservice@westernhotelsupply.com to configure a multi-property account.
How do I access the Aiden by Best Western branded supplies store?
Click "Access the Aiden Store" on this page. First-time users need to create an account and verify eligibility with their BWH Hotels property number. For help, call 800-645-3856 Monday–Thursday 8am–5pm CST or Friday 8am–4pm CST, or email customerservice@westernhotelsupply.com.
Ready to order Aiden by Best Western branded supplies?
Access your personalized store and browse the full franchise-approved catalog — key cards, in-room items, signage, and more.
Access the Aiden Store →