Best Western Plus Branded Supplies, Uniforms & Logo Products
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✓ BWH Hotels Authorized Supplier
Western Hotel Supply is the authorized source for on-brand merchandise at Best Western Plus properties. Every product — from front desk uniforms to in-room signage — is produced to BWH Hotels brand specifications and ships directly to your location.
Access the Best Western Plus Store →
Call 800-645-3856 | customerservice@westernhotelsupply.com
Getting started
How to order Best Western Plus branded supplies
First-time users can be up and ordering in minutes. Here's how the process works:
1 Access your brand store
Click the "Access the Best Western Plus Store" button on this page. You'll be taken to your personalized Best Western Plus branded supplies store on westernconnect.com.
Access the Best Western Plus Store →
2 Create your account
First-time users will need to register. Returning users can log straight in. If you manage multiple properties, contact us to set up a multi-property account.
3 Browse, order, and ship direct
Browse the full catalog of franchise-approved products, place your order, and everything ships directly to your property. Need help? Call 800-645-3856 Monday–Thursday 8am–5pm CST or Friday 8am–4pm CST.
Looking for a different brand?
We serve every Best Western family property
Select your BWH Hotels brand below to go directly to your personalized store. Not sure which tier your property is? Check your franchise agreement or call us at 800-645-3856.
Best Western Best Western Plus ✓ Best Western Premier BW Signature Collection Executive Residency Aiden SureStay Hotels SureStay Plus
What's in the store
Best Western Plus branded products available for your property
Every product is produced to BWH Hotels brand specifications for upper midscale properties and meets the standards required to pass property audits. All orders ship directly to your location.
BWH Hotels programs
Guest satisfaction
Because We Care Items
The Because We Care program reinforces Best Western Plus's guest satisfaction commitment. Stock your property with the branded items that back up the promise your guests expect at every stay.
Shop Because We Care items →Loyalty program
Best Western Rewards Products
Branded collateral and materials supporting the BWH Hotels loyalty program. Keep your front desk stocked so your team can enroll and engage guests at every check-in.
Shop Rewards products →Product categories
Best Western Plus uniforms
Department-specific staff apparel in BWH Hotels brand-approved colors and styles for upper midscale properties. Available with logo embroidery — email your logo JPG to customerservice@westernhotelsupply.com for first-time embroidery orders.
- Front desk polos & dress shirts
- Housekeeping uniforms & scrubs
- Maintenance & facilities shirts
- Branded outerwear & jackets
- Aprons & service apparel
Best Western Plus front desk items
Branded supplies that keep your front desk organized and on-brand from the moment a guest walks in. Includes magnetic hotel key cards, RFID key cards, key fobs, key sleeves, and key card folders — all with Best Western Plus branding.
- Magnetic hotel key cards
- RFID key cards & key fobs
- Key card holders & sleeves
- Key card folders & envelopes
- Branded pens & desk accessories
- Guest folios & check-in materials
Best Western Plus in-room items
Branded guest-facing products for every room that reinforce the Best Western Plus identity throughout the stay. Categories include waste baskets, ice buckets & trays, room essentials, guest information materials, and faceplates.
- Waste baskets, ice buckets & trays
- Room essentials & accessories
- Guest directories & channel guides
- In-room faceplates
- Do not disturb signs & door hangers
- Notepads, pens & stationery
Best Western Plus name tags
On-brand staff name tags meeting BWH Hotels guidelines. We carry the Best Western Plus Imprint Plus name tag system — including starter kits and replacement components — plus personalized plastic name tags.
- Reusable metal name tags
- Best Western Plus Imprint Plus kits
- Starter kits & replacement components
- Personalized plastic name tags
- Magnetic-back & pin-back options
Best Western Plus entrance mats
Branded logo entrance mats that make a strong first impression at every entry point and meet BWH Hotels property standards for appearance and durability.
- Logo entrance mats
- Indoor & outdoor scraper mats
- Anti-fatigue mats
- Custom size options available
Best Western Plus flags
Official Best Western Plus flags for exterior property display, meeting brand specifications for size, materials, and branding. Keep your property visible and on-brand from the road.
- Exterior pole flags
- Feather & banner flags
- Windless flags
- Indoor display flags
Best Western Plus promotional products
Branded merchandise for guest touchpoints, loyalty program moments, and property marketing. Print advertising materials are also available through the store.
- Branded tote bags & drinkware
- Keychains & travel accessories
- Amenity kits
- Branded apparel for guests
- Print advertising materials
Best Western Plus signage & vehicle graphics
Interior and exterior signage keeping your property on-brand throughout, plus vehicle graphics that extend your brand visibility off-property. Includes room signage essentials and ADA-compliant signs.
- Table tents & pedestal signs
- ADA signs
- Wayfinding & directional signs
- Stationery & notepads
- Vehicle decals & window graphics
- Vehicle wraps
New property or rebranding?
Opening a new Best Western Plus property or switching flags?
If you're opening a new Best Western Plus property or rebranding from another flag, we can help you get everything you need in a single order — uniforms for every department, front desk supplies, in-room items, signage, entrance mats, and more.
Our team works with new property openings regularly and can help you identify exactly what you need to be brand-compliant on day one.
Why order from an authorized Best Western Plus supplier?
Several vendors sell Best Western Plus-style uniforms and supplies online — but not all are franchise-approved. Ordering from an unauthorized supplier risks brand standard violations, failed property audits, and merchandise that doesn't meet BWH Hotels specifications.
✓ Western Hotel Supply is a BWH Hotels authorized vendor — every product meets brand compliance requirements and will pass property audits.
Frequently asked questions
Do I need to use an approved vendor for Best Western Plus branded supplies?
Yes. BWH Hotels brand standards require that uniforms, logo products, and branded merchandise come from approved suppliers. Western Hotel Supply is an authorized vendor for Best Western Plus properties, ensuring every item meets brand compliance requirements and will pass property audits.
What Best Western Plus branded products does Western Hotel Supply carry?
We carry uniforms, entrance mats, flags, front desk items (including key cards, key card holders, key fobs, and key sleeves), in-room items (including waste baskets, ice buckets, guest directories, and channel guides), name tags (including the Imprint Plus system), promotional products, and signage and vehicle graphics — all produced to BWH Hotels brand specifications for Best Western Plus properties.
Can I order Best Western Plus supplies for multiple properties from one account?
Yes. Multi-property managers can set up a single account to order and track across all locations. Contact us at 800-645-3856 or customerservice@westernhotelsupply.com to configure a multi-property account.
What's the difference between Best Western and Best Western Plus supplies?
Best Western Plus is the upper midscale tier of the BWH Hotels family and has its own distinct brand identity, logo, and approved product specifications separate from Best Western Core. Products ordered through the Best Western Plus store are produced specifically to Best Western Plus brand standards — they are not interchangeable with Best Western Core products.
What if my property is moving to Best Western Premier or another BWH Hotels brand?
We carry products for every BWH Hotels brand. If your property is rebranding, contact us before placing your next order so we can point you to the correct brand store and avoid ordering from the wrong catalog.
How do I access the Best Western Plus branded supplies store?
Click "Access the Best Western Plus Store" on this page. First-time users need to create an account and verify eligibility with their BWH Hotels property number. For help, call 800-645-3856 Monday–Thursday 8am–5pm CST or Friday 8am–4pm CST, or email customerservice@westernhotelsupply.com.
Ready to order Best Western Plus branded supplies?
Access your personalized store and browse the full franchise-approved catalog — uniforms, key cards, in-room items, signage, and more.
Access the Best Western Plus Store →