SureStay by Best Western Branded Supplies, Uniforms & Logo Products
Home › Hotel brands › SureStay by Best Western
✓ BWH Hotels Authorized Supplier
Western Hotel Supply is the authorized source for on-brand merchandise across all SureStay by Best Western properties — SureStay Hotel, SureStay Plus, SureStay, and SureStay Studio. Every product is produced to BWH Hotels brand specifications and ships directly to your location.
Call 800-645-3856 | customerservice@westernhotelsupply.com
Getting started
How to order SureStay branded supplies
All four SureStay brands — SureStay Hotel, SureStay Plus, SureStay, and SureStay Studio — share one authorized store. Here's how to access it.
1 Access your brand store
Click the "Access the SureStay Store" button on this page. All SureStay brands are served through one shared store on westernconnect.com.
Access the SureStay Store →
2 Create your account
First-time users will need to register. Returning users can log straight in. Multi-property managers can contact us to set up a single account across all locations.
3 Browse, order, and ship direct
Browse the full catalog of franchise-approved products, place your order, and everything ships directly to your property. Need help? Call 800-645-3856 Monday–Thursday 8am–5pm CST or Friday 8am–4pm CST.
SureStay family brands
Which SureStay brand is your property?
All four SureStay brands are served through one shared store. Your brand-specific products will be available once you log in.
SureStay Hotel SureStay Plus SureStay SureStay Studio
What's in the store
SureStay branded products available for your property
Every product is produced to BWH Hotels brand specifications and meets the standards required to pass property audits. All orders ship directly to your location.
BWH Hotels programs
Guest satisfaction
Because We Care Items
The Because We Care program reinforces SureStay's commitment to guest satisfaction. Stock your property with the branded items that deliver on the experience your guests expect at every stay.
Shop Because We Care items →Loyalty program
Best Western Rewards Products
Branded collateral and materials supporting the BWH Hotels loyalty program. Keep your front desk stocked so your team can enroll and engage guests at every check-in.
Shop Rewards products →Product categories
SureStay uniforms
Department-specific staff apparel in BWH Hotels brand-approved colors and styles. Available with logo embroidery.
- Front desk polos & dress shirts
- Housekeeping uniforms & scrubs
- Maintenance & facilities shirts
- Branded outerwear & jackets
- Aprons & service apparel
SureStay front desk items
Branded supplies that keep your front desk organized and on-brand. Includes magnetic hotel key cards, RFID key cards, key fobs, key sleeves, and key card folders — all with SureStay branding.
- Magnetic hotel key cards
- RFID key cards & key fobs
- Key card holders & sleeves
- Key card folders & envelopes
- Branded pens & desk accessories
- Guest folios & check-in materials
SureStay in-room items
Branded guest-facing products for every room that reinforce the SureStay identity throughout the stay. Categories include waste baskets, ice buckets & trays, room essentials, guest information materials, and faceplates.
- Room essentials & accessories
- Guest directories & channel guides
- In-room faceplates
- Do not disturb signs & door hangers
- Notepads, pens & stationery
SureStay name tags
On-brand staff name tags meeting BWH Hotels guidelines. We carry the Imprint Plus name tag system — including starter kits and replacement components — plus personalized plastic name tags.
- Reusable metal name tags
- Imprint Plus name tag kits
- Starter kits & replacement components
- Personalized plastic name tags
- Magnetic-back & pin-back options
SureStay flags
Official SureStay by Best Western flags for exterior property display, meeting brand specifications for size, materials, and branding.
- Exterior pole flags
- Feather & banner flags
- Windless flags
- Indoor display flags
SureStay signage & vehicle graphics
Interior and exterior signage keeping your property on-brand throughout, plus vehicle graphics that extend your brand visibility off-property. Includes ADA-compliant signs.
- Table tents & pedestal signs
- ADA signs
- Wayfinding & directional signs
- Stationery & notepads
- Vehicle decals & window graphics
- Vehicle wraps
New property or rebranding?
Opening a new SureStay property or switching flags?
If you're opening a new SureStay property or rebranding from another flag, we can help you get everything you need in a single order — uniforms for every department, front desk supplies, in-room items, signage, flags, and more.
Our team works with new property openings regularly and can help you identify exactly what you need to be brand-compliant on day one.
Why order from an authorized SureStay supplier?
Not all vendors selling SureStay-style uniforms and supplies are franchise-approved. Ordering from an unauthorized supplier risks brand standard violations, failed property audits, and merchandise that doesn't meet BWH Hotels specifications.
✓ Western Hotel Supply is a BWH Hotels authorized vendor — every product meets brand compliance requirements and will pass property audits.
Frequently asked questions
Do I need to use an approved vendor for SureStay branded supplies?
Yes. BWH Hotels brand standards require that uniforms, logo products, and branded merchandise come from approved suppliers. Western Hotel Supply is an authorized vendor for all SureStay by Best Western properties, ensuring every item meets brand compliance requirements and will pass property audits.
What SureStay branded products does Western Hotel Supply carry?
We carry uniforms, flags, front desk items (including key cards, key card holders, and key sleeves), in-room items (including guest directories, and channel guides), name tags, and signage and vehicle graphics — all produced to BWH Hotels brand specifications.
Do SureStay Hotel, SureStay Plus, SureStay, and SureStay Studio all use the same store?
Yes. All four SureStay brands share one authorized branded supplies store on westernconnect.com. Your brand-specific products will be available once you log in with your BWH Hotels property number.
Can I order SureStay supplies for multiple properties from one account?
Yes. Multi-property managers can set up a single account to order and track across all locations. Contact us at 800-645-3856 or customerservice@westernhotelsupply.com to configure a multi-property account.
How do I access the SureStay branded supplies store?
Click "Access the SureStay Store" on this page. First-time users need to create an account and verify eligibility with their BWH Hotels property number. For help, call 800-645-3856 Monday–Thursday 8am–5pm CST or Friday 8am–4pm CST, or email customerservice@westernhotelsupply.com.
Ready to order SureStay branded supplies?
Access your personalized store and browse the full franchise-approved catalog — uniforms, key cards, in-room items, signage, and more.
Access the SureStay Store →